blog, Out and About
It’s our 3rd birthday!
I am writing this in quiet disbelief that Blue Ticking is three today! It hardly seems like yesterday that I was dreaming up the idea whilst on maternity leave with Miss Maggie. So much has happened since then; there have been some real highs and some definite lows. I don’t want to focus too much on the latter, but it’s important to say that whilst this working for yourself and setting up your own business malarky is hugely rewarding, it’s also bloody scary and stressful. The first year felt like I was just playing at things a bit and whilst it was important that we were progressing and making money, I could always slightly play the, ‘well we are just starting out and finding our feet’ card. Year two got more serious when we went for the concession at Manns of Cranleigh and we began to feel like we were making in roads with people knowing about us. Then this last year has felt on a different level again and for me the pressure is on to take Blue Ticking to the next level. We are determined not to be one of the many start ups that fail within the first five years. So with that in mind I want to push on forward and celebrate, because that’s what birthdays are all about after all. There have been lots of highlights over the last year but the three that i’m most proud of is the pop up shop, The Maggie video and general promotion and building our presence on Instagram.
Instagram
Social media is a wonderful thing but it can also be hard work and you can often feel like you are plugging away for very little reward. We have realised however that instagram is the one that is really working for us and the platform where we should be investing most of our time. Since the launch of The Maggie video we have tried to engage with key lifestyle/family bloggers to get them talking about Blue Ticking. We have also got a lot better at engaging with other brands and building dialogue. As a consequence we have seen our audience grow and many more sales are coming from Instagram. There is much I still need to get to grips with on Instagram, Instagram stories being a major one, but one step at a time as they say! So it really only leaves me to say a whopping thank you to each and every one of you that continues to support Blue Ticking, whether that be by buying our goods, sharing the love on social media or saying lovely things about us or to me when I am having a moment. You are all wonderful and both John and I are very grateful. 🙂 Here’s to year, four, five, six, seven……….